Rebooty

Introducing Rebooty an unreleased sustainable toilet paper company that refuses to cut down trees and plants them instead !
Through strategic design and thoughtful implementation, Rebooty's digital presence was designed to resonate with the ethos of sustainability. It shows how innovative solutions and creative storytelling can come together to make a tangible impact.

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Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup

01

The brief

In crafting the narrative for Rebooty, more than brand identity it needs to ignite a movement rooted in ecological consciousness, without ever compromising the product's quality. Amidst the saturated toilet paper market, it became imperative for Rebooty to not just participate but to truly distinguish itself across digital landscapes and social media platforms. My role was to ensure that every digital interaction wasn’t merely a transaction but an invitation to join a greater cause.

The strategy is to elevate Rebooty above the conventional, making the logo a little bit provocative while keeping it family friendly and also a statement for consumers to be reminded of the environmental consequences of cleaning their posteriors.

Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup

03

The result

Through the use of colorful minimal flat illustrations couples with landscape imagery Rebooty's playful yet serious tone comes to life and creates a visual dialogue between caring consumers and their product.

My idea behind the social media posts below are to engage in bred crumbing information to lead the viewer into becoming a more informed consumer leading them to becoming loyal clients as they understand that Rebooty is more than a product but a way of helping the planet.

04

Takeway

The Rebooty project intertwines storytelling with a dynamic brand experience. The logo's organic contours and embedded leaf motifs symbolizing growth, renewal, and the commitment to sustainability, invites to become part of a movement that champions responsible living. In crafting this brand's digital presence, I've gone beyond mere aesthetics to spark conversations, engage communities, and encourage a shift towards more mindful consumption.

Let’s chat

JAMKO

©

Jamie Koehler

2024

Let’s
chat

©

Jamie Koehler

2024

Let’s
chat

JAMKO

©

Jamie Koehler

2024